Tracing its roots back to a cart selling only crunchy peanut and ginger candy, Koi Kei established its first shop in 1997 and initiated the trend of making almond cake and egg roll immediately upon customer’s request. Currently selling over 300 varieties of product, the most popular items include the almond cake, egg roll, crunchy peanut candy, and fillet of beef and pork.

Though renowned as a traditional shop, Koi Kei is never conservative in product innovation. A new department was set up specially to invent new recipes, and has surprised the market with its flair in pastries.

New varieties include assorted nuts, “golden twist” pastry, seasoned orange peel cake, Portuguese style pineapple pastry, Chinese pastry, cookies with walnut, cookies with cashews, and an improved nougat.

Always striving to raise their standards, the Koi Kei reputation is reflected in their opening of 16 chain stores in Macau, 7 chain stores in HK and one in Singapore, owning their own factory, employing 400 staff and ,above all, gaining recognition as the “most popular food souvenir” champion in Macau, occupying 71% percent of the current market. Many visitors buy Koi Kei food items to take Macau culture home with them.

In 2004 the Koi Kei name spread beyond Macau, to establish their retail network in foreign countries, Koi Kei is a Macau name that has been well perceived in many nations.